Reshaping Hotels F&B Offerings

Traveler preferences have shifted to desiring more curated dining experiences with bespoke food and beverage options that have had an additive affect on both rate and occupancy. These experiences have also served as a brand differentiator driving brand preference for lifestyle brands such as Marriott’s Edition properties.

Hotels can tap into this trend by:

• Evaluating existing food and beverage operations and considering unused public spaces such as rooftops, laundry rooms and empty lobby spaces as potential opportunities to introduce new concepts
• Understanding that elevated food and beverage offerings does not always mean white tablecloths and expensive wine cellars. Chef driven, artisanal concepts are often big winners